About.

Styled with Substance.

Pieces of Jake started with a simple belief: the best fashion stories are the ones already written.

This project is for people who value authenticity over hype, quality over quantity and patina over perfection.

Whether you're hunting for that perfect vintage tee, a grail pair of sneakers, or a one-of-a-kind upcycled piece, you're not just buying clothing—you're keeping fashion's best era alive.


Curated with Purpose.

Each piece in this collection is handpicked, many from the golden era of 90s-2000s fashion.

We're talking authentic vintage clothing and sneakers with real history, real craftsmanship, and real staying power.

Pieces of Jake is about re-mixing, re-cycling, and re-commerce. Let’s fashion a sustainable future—and hell yes, let’s look amazing in vintage pieces that last as we step up to care for this beautiful world!

fighting fast fashion, one vintage garment at a time.

"...Nothing speaks style more than authentic vintage clothes - with 'real life' patina..."

Find Your One Of A Kind

- PIECES OF JAKE

the beginnings of my journeys in fashion

Style Runs In The Family

Butterflies & Peacocks.

You can trace my early sense of style — and the quiet discipline of taking pride in one’s appearance — to my mother’s side of the family. At the age of 14, my grandfather, Arthur Craggs, began working as a coal miner, just two weeks after losing his older brother Ralph (19) in a roof fall in Thornley Colliery. Short and stocky in stature, he was the ideal build for a miner, with great strength in his torso and arms - a legacy of a lifetime of hard physical graft and a youth spent on many gym activities, including weight lifting. He was assigned the role of ripper/hewer, working at 'the cutting edge' of the coal face. It was a job that demanded both strength and grit. He possessed both in abundance, along with a natural handsomeness that never went unnoticed.
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But what defined him was not only how he worked — it was how he emerged from it. After a day in the pit, he relished the ritual of cleaning up and dressing in his finest clothes. In an era that would not have looked out of place in an episode of Peaky Blinders, he carried himself with the same sharp confidence as Thomas Shelby — tailored, composed, and quietly commanding. He moved through the world like a peacock in full regalia.

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So it felt less like coincidence and more like a final flourish when a Peacock Butterfly appeared at his funeral — an extraordinary sight in midwinter Derbyshire.

Long Before Gorpcore.

Long before Jason Chen coined the term Gorpcore to describe an iteration of streetwear built on layering technical fabrics and outerwear garments over more basic organic textures, my Uncle - Roy Craggs - was living it, without the label. While trends were being theorised, Roy was wearing the real thing, working as a Peak District Ranger in Derbyshire, where those layers weren’t aesthetic, they were essential.
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Fashion often chases what it later calls “effortless.” In truth, that ease usually belongs to people who never set out to be stylish at all. They dress for function, for weather, for terrain - and in doing so, they create a kind of unstudied authority. Roy is one of them - with a quiet composure inherited from his father.
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Long before outdoor brands became cultural currency, he wore them because they worked. That quiet practicality - Gore-Tex jackets, wool sweaters, denim - has undoubtedly shaped my own style and wardrobe. My instinct for pieces from brands like The North Face and Columbia Sportswear, and for building outfits through layered textures rather than ornament, traces back to watching him move through the hills - prepared, understated, and entirely authentic.

Mother Mary.

Without question, the greatest influence on my sense of style—and my lifelong relationship with clothing—was my mother, Mary Revill (née Craggs). She was a beautiful woman, but more than that, she possessed a natural, unforced elegance. Her wardrobe blended carefully sourced vintage pieces with garments she designed and made herself, a discipline she began at art college and carried with her for life.
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An exceptional and well loved Primary School Teacher, she had striking features - high cheekbones, deep brown eyes, long dark hair - and that same quiet 'Craggs' confidence that made everything she wore feel deliberate. Leather jackets softened by time, silver jewellery, scarves tied just so. An Art graduate, she understood texture, silhouette, balance. Even the scent of YSL Rive Gauche became part of the atmosphere she created. Nothing was loud, yet everything made an impression.
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As a child, she dressed me with that same care and attention before I was old enough to understand what she was teaching me. By the time I began curating my own wardrobe, the foundation had already been laid: clothes mattered. Not as vanity, but as expression. As intention.
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Whatever eye I have for proportion, detail, or quiet statement pieces traces back to her. The aesthetic sensibility, the instinct to mend rather than discard, to shape something until it feels entirely your own - that came from my mother.

Back in the smoke-and-swing era of early jazz, “Jake” slid into jive talk like a well-cut suit - simple, sharp, and unmistakably cool. To say something was "jake" meant it was right as rain: smooth, squared away, no worries, in the pocket. In the clubs and street corners of the 1910s and ’20s, when jazz was still stretching its legs "jake" carried the relaxed confidence of a horn player leaning back between choruses - everything’s handled, everything’s hip.

The word lived in the vernacular, where language was always doing double duty: naming reality and styling it at the same time. When musicians, dancers, or hustlers said things were "jake" they weren’t just reporting that all was well - they were declaring a vibe. It meant cool before cool was cool: unbothered, in control, flowing with the rhythm instead of fighting it. Like jazz itself, "jake" crossed over, carrying its cool with it. At its height of expression, it was pure swing-era attitude - a linguistic snap of the fingers. Short word, long groove.

Everything’s "jake".

You dig?

shop pieces of jake shop pieces of jake
brand owner jacob revill - aka "jake"

The Story So Far.

Building on a foundation shaped by my family — the discipline and pride of my grandfather, the practical authority of my uncle, and the refined eye of my mother — my approach to fashion has always blended intuition with purpose.
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I began my professional journey at the Brighton outlet of USC, learning the mechanics of retail and customer engagement before being recruited to a newly opened Boxfresh store in the same town.
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Working for Boxfresh, the UK’s original streetwear brand, exposed me to a culture that went far beyond sales. Alongside designers, marketing teams, management, and ownership, I absorbed the nuances of brand identity, product storytelling, and the balance between aesthetic and functionality. My role expanded as I moved to their London head office in inventory control, supporting standalone stores and Selfridges concessions across the UK, before being promoted to manage the newly opened flagship store in London's famous Covent Garden district. Each stage offered insight into what makes fashion resonate — from the way garments are designed and manufactured, collections curated and presented, to the rhythm of consumer desire and fashion trends.
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When I emigrated to Canada, I sat with those lessons, applied my diverse skill-set to a completely different industry, gained more life experience - until it all eventually evolved into my own vision. Pieces of Jake is the culmination of years spent observing, learning, and refining: curating vintage finds, negotiating value, and recognising the timeless appeal in quality and craftsmanship. Guided by a sustainable ethos in a world flooded with disposable fashion, I continue to learn from the vintage community and remain attentive to past, present, and future trends. Every piece I choose, every story I tell through clothing, is informed by the people and experiences that shaped me — both family and mentors alike.
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This is Pieces of Jake.